Richard Bagnall
Special guest
Richard is the global co-managing partner for CARMA International a leading provider of communications evaluation services and held the Chair position from 2016-2022 of the industry’s global trade association, AMEC.
Richard has advised international clients on the best ways to measure the effectiveness of their PR and prove its value to the organisation for more than 25 years. During this time, he has built and led some of the world’s foremost communications measurement consultancies including Metrica, Gorkana and PRIME Research. Prior to his career in measurement and insights. Richard was a PR himself, having worked both in house and in agencies.
He has contributed to several published business books on measuring communications and is an active long-term member of the UK Government’s GCS / Cabinet Office Evaluation Council. In 2013 he co-authored the UK government’s Capability Review of Digital Communications.
Richard is a member of the Chartered Institute of Public Relations. a Fellow of PRCA and member of the PRCA’s PR & Communications Council, an Honorary Lifetime Fellow of AMEC and was inducted Into PR News Measurement Hall of Fame in 2017.
Richard Bagnall has been a guest on 1 episode.
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Coverage to Capital
April 30th, 2023 | 49 mins 59 secs
amec, carma, darryl sparey, evaluation, funding, hard numbers, pr measurement, pr metrics, pr tech, reporting, richard bagnall, stella bayles, tech start up
In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.
We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process.
This conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have so much experience in this area of PR work (b2b and reputation) and importantly how to measure it.
Darryl is the MD and Co-Founder of performance-driven marketing and comms consultancy, Hard Numbers.
Richard is the co-managing partner of evaluation firm CARMA. He’s been awarded CIPR President’s medal for his service to PR, he won the AMEC Don Bartholomew Award and of course was also the chair of AMEC between 2016-2022 too.
Together they share wisdom and practical advice from their own experiences throughout the interview.
We cover;
- How they researched 64 startup unicorn businesses & analysed over 65,000 pieces of coverage
- We look at the sectors that have the most potential for funding
- Darryl shares tips on how best to work with busy senior leaders & why a ‘Get to text’ approach is best
- I challenge correlation vs causation in the results and Richard shares brilliant wisdom in how we can all apply these lessons to our own measurement plans.