Rick Maughan is Head of Editorial for 72Point Inc and is also tasked with driving the U.S. strategy for SWNS Media Group’s wider news content. Rick has over a decade's experience in delivering data-led campaigns securing top-tier earned media coverage for many of the biggest brands on both sides of the pond.
April 30th, 2020 | 45 mins 19 secs
digital pr, media relations, news, public relations
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.
In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.
I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.