Rick Maughan
Special guest
Rick Maughan is Head of Editorial for 72Point Inc and is also tasked with driving the U.S. strategy for SWNS Media Group’s wider news content. Rick has over a decade's experience in delivering data-led campaigns securing top-tier earned media coverage for many of the biggest brands on both sides of the pond.
Rick Maughan has been a guest on 1 episode.
-
How to sell in to news desks during a pandemic
April 30th, 2020 | 45 mins 19 secs
digital pr, media relations, news, public relations
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.
In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.
I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.