Russell McAthy

Special guest

Russell McAthy is an attribution expert. He helps give businesses an analytical understanding of their marketing activity so they can make better data-driven decisions.

He’s the founder of which is a marketing data platform, but he’s been helping businesses with insight for years. For the last four years he was MD at ‘Deliver Insight’ and previous to that CEO at CUBED, both of which analyse data to build customer journey stories & attribute success to lines of activity.

Russell is often on stage talking about marketing evaluation and generally helping the industry make better budget decisions.

Russell McAthy has been a guest on 2 episodes.