Shanna Apitz
Special guest
Shanna Apitz is the Executive Creative Director and heads up innovation at Hunt Adkins.
Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business. Her passion for great creative, all things online and culture has led Shanna to build paid campaigns into fully integrated marketing including interactive, experience design and branded content.
Shanna Apitz has been a guest on 1 episode.
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How PR should work with paid media
February 27th, 2020 | 38 mins 11 secs
digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles
It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?
In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.
Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.
I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.