Steph Bridgeman
Special guest
Steph Bridgeman, has been working in media evaluation for over 20 years. She heads up the measurement collective ‘Experienced Media Analysts’, a senior team of experienced content analysts.
Steph is an individual member of AMEC and calls herself an evangelist for PR measurement. She started her career at Metrica in the 90s (pre internet!), and was trained by industry heavyweights including Richard Bagnall and Paul Hender (both now at Carma).
Steph’s team specialism is media content analysis. They look for context and meaning in media articles, social media posts and conversations to help organisations codify and strategise.
Steph works with on-house teams and agencies evaluate their work as well as strengthen their measurement capabilities into their PR practice.
Steph Bridgeman has been a guest on 2 episodes.
-
How to prove PR value in 2024
February 7th, 2024 | 47 mins 5 secs
amec, digital pr, evaluation, experienced media analysts, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles, steph bridgeman
In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?
In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024.
Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps arm agencies and in-house teams with outcome insights that help them prove value and retain and grow PR budgets.
As well as win the awards Steph is also on the board of AMEC (association of measurement and evaluation of communications) so its safe to say, she in totally immersed and in the know on measurement!
She shares her opinion on where we’re at as an industry, but also gets practical on what we can do to improve processes, including;
Providing clear examples of what outputs and outcomes are and the difference between metrics
Exploring the word ‘Impact’ and what should and shouldn’t be included as a metric there
Steph shares how teams should review technology and how to cut out what’s not needed
And finally how to find hidden gems of skills around your organisation that can help analyse and visualise results.
-
PR measurement: Sentiment analysis explained
November 27th, 2019 | 37 mins 20 secs
amec, pr analytics, pr measurement, pr metrics, social media measurement
In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.
We cover how to manually track sentiment, how machine learning is helping the process, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in PR.