PR Resolution podcast

How Music Grows Brands

March 6th, 2023  |  35 mins 3 secs

brand partners, brand partnership, brand reputation, how music grows brands, label, music artist marketing, music marketing, music pr, music sponsorship, pr, public relations

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.

I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.

Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music media experience and has teamed up with music brand partnership expert Joe Belliotti on new book ‘How Music Grows Brands’.

Its the first of its kind and is already an Amazon Best Seller, the book helps PR and marketing teams bring music into strategies and connect with audiences in a way that will drive business. It also helps all parties in the partnership navigate the modern music industry so artist, label, brand and media all benefit.

Our interview covers; How having music as part of your brand strategy is measurable, the difference music can make to a brand’s reputation and and how to navigate shared objectives.

Whether you’re in an agency, a brand team, label side or artist, I’m confident this episode will be hugely helpful!

Brands & fans in sport & entertainment in 2023

December 12th, 2022  |  42 mins 33 secs

amar singh, brand partners, brand sponsorship, content strategy, entertainment, mktg, pr, public relations, sport & entertainment, sports marketing, sports pr, sports sponsorship

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former Head of global football content at Budweiser and Head of Content at West Ham United, Amar has helped grow audiences across multiple platforms by understanding fans and creating content strategies that resonate.

Now at MKTG as Vice President of content and communications, Amar and his team are experts at understanding fans on a deeper level and on a large global scale.

In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.

We look at what fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.

This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.

You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU

Follow Amar's sports marketing newsletter and on Twitter:
https://thesportsmarketeer.substack.com/
https://twitter.com/amarjourno

PR & the most controversial World Cup in history

October 23rd, 2022  |  48 mins 52 secs

brand partners, brand sponsorship, pr, public relations, reputation, sports marketing, sports pr, sports sponsorship, world cup

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. At this stage for past tournaments we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.

This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.

So what does this mean to the normal huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?

I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.