PR Resolution podcast

Why the UK’s biggest corporates are at risk of reputational damage

November 10th, 2023  |  37 mins 16 secs

alastair mcapra, brand planning, brand reputation, cipr, corporate reputation, reputation mangement, senior pr, stella bayles

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra.

They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK.

Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR.

Alastair Shares examples of what can happen when PR and reputation isn’t being considered at board level and the risks businesses face financially.

This episode is relevant to PR people in all sectors. It’s full of advice from Alastair and the CIPR on what you and your team can do to raise awareness of the importance of corporate reputation management in your organisation and with your clients.

Together we can raise the profile of PR at a senior level where it belongs.

How Music Grows Brands

March 6th, 2023  |  35 mins 3 secs

brand partners, brand partnership, brand reputation, how music grows brands, label, music artist marketing, music marketing, music pr, music sponsorship, pr, public relations

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.

I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.

Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music media experience and has teamed up with music brand partnership expert Joe Belliotti on new book ‘How Music Grows Brands’.

Its the first of its kind and is already an Amazon Best Seller, the book helps PR and marketing teams bring music into strategies and connect with audiences in a way that will drive business. It also helps all parties in the partnership navigate the modern music industry so artist, label, brand and media all benefit.

Our interview covers; How having music as part of your brand strategy is measurable, the difference music can make to a brand’s reputation and and how to navigate shared objectives.

Whether you’re in an agency, a brand team, label side or artist, I’m confident this episode will be hugely helpful!