January 18th, 2021 | 44 mins 47 secs
agency strategy, brendon craigie, european pr, global pr, pr agency, pr without borders, remote work, stella bayles
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.
From team practicalities to VR client meetings, this may just be the PR agency structure of the future.