PR Resolution podcast

How Cultural Understanding & Rapid Media Response is Saving the World's Animals

September 28th, 2023  |  44 mins 31 secs

charity pr, global key messaging, media relations, non profit pr, public relations, rapid media response, stella bayles, world animal protection

Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.

In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that making change. Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change.

Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes.

They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends.

Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from.

How Crime Journalism led to a Leading UK Charity PR Newsroom

July 31st, 2023  |  45 mins 54 secs

cancer awareness, cancer research uk, charity donations, charity pr, non profit pr, public relations, social impact metrics, stella bayles

In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK.

We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back.

We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom.

Martin shares the Cancer Research UK overall objective and how that flows into his team’s strategy and KPIs.

He also talks about the importance of budget scrutiny in the charity sector and the work his team does in-house in order to make the most of the donations made to Cancer Research

Martin also shares some of their memorable campaigns that PR delivers so well; educating and raising awareness of prevention and treatments to help people live longer and better lives. And ultimately Beat Cancer.

How one PR report is helping gain funding to connect Dads with soul

August 24th, 2022  |  33 mins 13 secs

charity funding, charity pr, dan flanagan, non profit pr, public relations, social impact metrics, social impact report, social measurement, stella bayles

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.

From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.

Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.

In this podcast interview Dan shares;

• How PR has helped build their network, attract new funding and sign up volunteers
• Why Dad La Soul was recently namechecked in parliament
• How proving social change from PR coverage for non profits and charities is essential
• How a PR report can be adapted into a heavy-hitting social impact report

This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.

Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!