We found 3 episodes of PR Resolution podcast with the tag “communications”.
-
How a PR team helped evacuate 54 Ukrainian orphans to the UK
May 4th, 2023 | 43 mins 35 secs
brand, charity, communications, creative, creative comms, david fraser, non profit, not for profit, pr, publication relations, ready10, stella bayles
As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!
I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.
David shares the full account of how one phone call turned into the most complex but rewarding project the agency had ever worked on
How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom
How David’s past crisis management experience came into play
And importantly whether it was a success and how the children are now
David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.
This story is an inspiration.
-
The creative comms formula that drives b2b sales
March 10th, 2022 | 46 mins 3 secs
b2b, brand, communications, creative, creative comms, pr, publication relations
This episode explores the business success that occurs when two areas of marketing combine and work together really well.
I interview Grace Keeling and James Beverage, co-founders of Made by Giants.
Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.
I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.
Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.
Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.
-
Understanding public feeling (part 1)
October 13th, 2020 | 43 mins 33 secs
audience insight, communications, pr, public relations, search listening, social listening, stella bayles, stephen waddinton
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.
Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.
In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.
Wadds and I discuss:
- How PR has understood target audience up until now
- How to understand the public, and not just the media that influences them
- How it is possible to track public feeling
- Where surveys, social and search listening fits into this
This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds