We found 4 episodes of PR Resolution podcast with the tag “data”.
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CoverageImpact. Will it solve the PR Industry's number 1 problem?
February 22nd, 2024 | 42 mins 16 secs
allison spray, amec, analytics, correlation coverage impact, data, data team, evaluation, gary preston, james crawford, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
In this episode I interview the person that has inspired me the most in my career; Gary Preston.
Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.
We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.
In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...
Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!
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Confidence in data: Behind the scenes at H+K Strategies
February 23rd, 2023 | 40 mins 33 secs
allison spray, amec, analytics, data, data team, evaluation, h&k, james crawford, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.
I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.
James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners.
In this interview, we go behind the scenes and get into the detail.
I find out how Allison has increased confidence in data across all H&K teams
We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for.
Allison and James share how they work with clients to gain the data and tech they need upfront
Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency
Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide…
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Who are you talking to?
February 19th, 2021 | 44 mins 15 secs
alex judd, analytics, audience insight, data, integrated comms, pr measurement, pr metrics, stella bayles, target audience
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel.
In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data.
Their conversation covers:
The difference between researching B2B and B2C audiences
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner -
storytelling with data
July 16th, 2020 | 56 mins 48 secs
amec, cole nussbaumer knaflic, data, data visualisation, measurement month, pr analytics, pr measurement, pr metrics, stella bayles, storytelling
Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.
Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?