December 12th, 2022 | 42 mins 33 secs
amar singh, brand partners, brand sponsorship, content strategy, entertainment, mktg, pr, public relations, sport & entertainment, sports marketing, sports pr, sports sponsorship
In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former Head of global football content at Budweiser and Head of Content at West Ham United, Amar has helped grow audiences across multiple platforms by understanding fans and creating content strategies that resonate.
Now at MKTG as Vice President of content and communications, Amar and his team are experts at understanding fans on a deeper level and on a large global scale.
In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.
We look at what fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.
This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.
You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU