PR Resolution podcast

How Influencers are Sharing the 'Essence of Cinema' for Cineworld UK

December 1st, 2023  |  27 mins 52 secs

cinema, cinema pr, cineworld, entertainment pr, influencer comms, influencer relations, social influencer comms, social measurement, social pr

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas 

Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists.

Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they’re working with, which traditional comms struggles to portray the same magic. 

Carla shares the how talent selection is key to the success; how and her team’s selection of mid-tier passionate content creators has paid off; as their content is connecting the brand with important audiences from families to hard to reach young adults.

Stella asks Carla to talk through their process, from sourcing the right influencer partners, the deal set ups, briefing and of course measurement and evaluation.

This interview is packed full of tips for anyone aiming to work with social influencers now or in the near future.

The Power of Music Partnerships

August 18th, 2023  |  35 mins 34 secs

artist impact, artist partnerships, audience engagement, entertainment pr, measurement, music and brands, music in advertising, music industry insights, music licensing, music marketing, music metrics, music pr, music strategy, pr campaign, pr metrics, public relations, stella bayles

In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership?

The music artist.

How does the involvement of a track in a PR campaign, advert, or TV show affect the artist?

What does it mean to the target audience?

Can it make or break an artist?

In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out.

Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties.

She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience.

Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years.

Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you.

Timestamps
3:44 - Do you have an audience strategy for your artists?
7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game?
10:33 How important do you think it is for a brand and artist to be aligned?
15:27 Use of music on TikTok and Instagram
17:23 How do you measure whether a partnership has been successful?
26:00 Where do you see the industry developing in the next 5 to 10 years?
29:00 What do you do to maintain the work and life balance?