May 18th, 2021 | 45 mins
anthony hayes, diversity, equality, pr ethics, public affairs, public relations, stella bayles
n this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.
Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time's Up, a charity that supports victims of sexual harassment, and specifically those involved in the Harvey Weinstein case.
Anthony shares how PR professionals can bring crisis techniques into every strategy and how to ensure we, as an industry, are not known for fake-news or misinformation.
This episode is for everyone in PR.
November 9th, 2020 | 41 mins 25 secs
blueprint, diversity, equality, futureproof, public relations, sarah hall, sarah waddington, stella bayles
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'.
As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now on the advisory board of The Blueprint, which is part of BME PR Pro mentoring scheme.
The discussion explores:
- Diversity and representation in Public Relations
- How organisations can attract, retain and nurture diverse talent
- How PR can truly connect and relate to the public
- Ethics in communications & how much responsibility lies with practitioners vs. media and social platforms