PR Resolution podcast

How to prove PR value in 2024

February 7th, 2024  |  47 mins 5 secs

amec, digital pr, evaluation, experienced media analysts, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles, steph bridgeman

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?

In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024.

Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps arm agencies and in-house teams with outcome insights that help them prove value and retain and grow PR budgets.

As well as win the awards Steph is also on the board of AMEC (association of measurement and evaluation of communications) so its safe to say, she in totally immersed and in the know on measurement!

She shares her opinion on where we’re at as an industry, but also gets practical on what we can do to improve processes, including;

Providing clear examples of what outputs and outcomes are and the difference between metrics

Exploring the word ‘Impact’ and what should and shouldn’t be included as a metric there

Steph shares how teams should review technology and how to cut out what’s not needed

And finally how to find hidden gems of skills around your organisation that can help analyse and visualise results.

2024 PR Forecast with Stephen Waddington

January 4th, 2024  |  31 mins 28 secs

2024 pr predictions, marketing measurement, pr measurement, pr metrics, pr outcomes, reporting, senior business leaders, stella bayles

It's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year?

I have enlisted the help of PR powerhouse Stephen Waddington to help us do exactly this. So grab a coffee and listen to this 30 minute episode of the PR Resolution to set your 2024 off to the best start possible.

Stephen Waddington (AKA Wadds) is the Founder and Managing Partner of Wadds Inc. which is a professional advisory firm that helps agencies and communications teams with planning, strategic decision making and execution.

He is fully immersed in the UK and Europe PR industry; he's been the President of the CIPR, has held senior positions at global PR and marketing agencies Ketchum and Metia Group. He is the co-founder of Socially Mobile, a not-for-profit PR school and is also a current PhD research student at Leeds Business School investigating the contribution of public relations to management.

It's safe to say Wadds has a clear view on the state of play in Public Relations and what could happen in this year, 2024.

In this interview, we look back at 2023 and how the economy and government decisions affected the industry.

We talk about marketing and PR budgets, how we responded and how agencies were affected.

Wadds talks about the alignment we have as an industry with senior business leaders and the areas that hold us back; including truly understanding business and how PR communicates success. As well as highlight the issues, he also explains what we can do to improve these areas.

Wadds highlights PR talent, diversity and inclusion as an area that did move on slightly in 2023 but also needs a lot of work within teams and as a collective.

As well as some 2024 predictions, our conversation outlines areas of focus that will help you individually and as a team to aim high, better sell success and as an industry raise credibility a more senior level in 2024.

Getting the most from AMEC Measurement Month 2022

November 4th, 2022  |  42 mins 30 secs

amec, digital pr, evaluation, marketing measurement, measurement month, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.

Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.

There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.

In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.

• We share the best of the month and what not to miss!
• Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
• Johna shares the trends in measurement & highlights from AMEC award entries this year

For the full calendar:
https://amecorg.com/measurement-month/measurement-month-2022-events/

For further help on measurement go to:
https://resolution.coveragebook.com/

Gary Preston, CoverageBook take 2!

November 16th, 2021  |  43 mins 53 secs

coveragebook, digital pr, gary preston, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, seo-pr, stella bayles

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.

So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.

Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.

He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence
Is having a negative effect on measurement learning and development.

Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….

Listen now to find out more ;)

Share of voice or share of search?

October 6th, 2020  |  57 mins 57 secs

analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles

'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors.

At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers.

In this episode I interview marketing attribution expert, Russell McAthy, founder of Ringside to help us learn more.

We explore:

• What 'share of search' is
• How it considers consumer view over the brand marketing teams!
• How all of the marketing activity affects it
• How PR teams can explore it

A simple guide to attribution with russell mcathy

January 22nd, 2020  |  44 mins 45 secs

analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles

In this episode, I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.

Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behavior, millions in marketing budgets are likely to have been misspent.

The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.

Get ready to learn.