October 25th, 2018 | 25 mins 7 secs
gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations
In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.
Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.
October 2nd, 2018 | 51 mins 46 secs
diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations
James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.
August 28th, 2018 | 28 mins 59 secs
amec, measure pr, measurement, pr, pr measurement, public relations
Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.