Displaying all 2 Episode of PR Resolution podcast with the tag “measurement month”.
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Getting the most from AMEC Measurement Month 2022
November 4th, 2022 | 42 mins 30 secs
amec, digital pr, evaluation, marketing measurement, measurement month, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.
Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.
There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.
In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.
- We share the best of the month and what not to miss!
- Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
- Johna shares the trends in measurement & highlights from AMEC award entries this year
For the full calendar:
https://amecorg.com/measurement-month/measurement-month-2022-events/For further help on measurement go to:
https://resolution.coveragebook.com/ -
storytelling with data
July 16th, 2020 | 56 mins 48 secs
amec, cole nussbaumer knaflic, data, data visualisation, measurement month, pr analytics, pr measurement, pr metrics, stella bayles, storytelling
Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.
Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?