We found 2 episodes of PR Resolution podcast with the tag “peso”.
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How to make your news story last longer
July 12th, 2019 | 35 mins 56 secs
digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles
With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?
In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.
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Multi-channel marketing part 2: Measuring paid, earned, shared & owned
October 25th, 2018 | 25 mins 7 secs
gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations
In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.
Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.