We found 3 episodes of PR Resolution podcast with the tag “pr agency”.
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How to Make Your Agency Profitable
September 7th, 2023 | 43 mins 15 secs
agency finances, marketing budgets, pr agency, pr agency chief finance officer, public relations budgets, simon collard, stella bayles
How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work?
If your agency finances are feeling like a challenge right now you’re not alone.
Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn.
Although agencies can’t control client budget decisions, there are efficiencies that can be made in how fees are managed and how agency finances are protected.
To help guide you us through this tricky time, Stella is joined by agency Chief Finance Officer Simon Collard. With over 30 years experience as an Agency CFO, Simon is an expert as safely guiding agencies to larger margins and consistent profitability, whatever the industry climate may be.
Stella first met Simon at digital PR and marketing agency Propellernet. Alongside a talented management team, Simon lead the agency to triple margin, quadrupled the revenue and generated 10x more profit. All without pressure on staff; the agency won Best Place to work in the UK 8 years running during this period of growth.
In this interview Simon shares his wisdom on;
- Pricing and fees; Should PR be time or value priced? Or should we charge by output and outcome bonuses?
- The importance to demonstrate the problems you are solving for your client, always.
- Resilience; how to build it and where conscious over-servicing fits in.
- ‘Profit vampires’ and how to deal with them.
- Why the profit and loss sheet is a lagging indicator to an agency’s health & noticing negativity in the P&L means it could be too late
- Numbers; The % of revenue you should spend on people, and cost per person
- And the golden key in all agency profitability; time and resourcing and the best ways to manage it.
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PR without borders
January 18th, 2021 | 44 mins 47 secs
agency strategy, brendon craigie, european pr, global pr, pr agency, pr without borders, remote work, stella bayles
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.
From team practicalities to VR client meetings, this may just be the PR agency structure of the future.
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Creating an award winning PR agency with Steve Strickland
December 11th, 2018 | 37 mins 54 secs
marketing, pr, pr agency, pr awards, pr campaigns, pr tips, public relations, stella bayles, steve strickland
Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker.
In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.
Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.
He also speaks candidly about where Talker Tailor is at now and why he and Gary aim to take the agency in the future.
If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!