PR Resolution podcast

A simple guide to attribution with russell mcathy

January 22nd, 2020  |  44 mins 45 secs

analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles

In this episode, I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.

Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behavior, millions in marketing budgets are likely to have been misspent.

The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.

Get ready to learn.

PR measurement: Sentiment analysis explained

November 27th, 2019  |  37 mins 20 secs

amec, pr analytics, pr measurement, pr metrics, social media measurement

In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.

We cover how to manually track sentiment, how machine learning is helping the process, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in PR.

Social media measurement with Katie Paine (queen of metrics)

March 8th, 2019  |  20 mins 44 secs

katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles

Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.