July 16th, 2020 | 56 mins 48 secs
amec, cole nussbaumer knaflic, data, data visualisation, measurement month, pr analytics, pr measurement, pr metrics, stella bayles, storytelling
Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.
Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?
January 22nd, 2020 | 44 mins 45 secs
analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles
In this episode, I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.
Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behavior, millions in marketing budgets are likely to have been misspent.
The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.
Get ready to learn.
November 27th, 2019 | 37 mins 20 secs
amec, pr analytics, pr measurement, pr metrics, social media measurement
In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.
We cover how to manually track sentiment, how machine learning is helping the process, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in PR.
March 8th, 2019 | 20 mins 44 secs
katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles
Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.