February 22nd, 2024 | 42 mins 16 secs
allison spray, amec, analytics, correlation coverage impact, data, data team, evaluation, gary preston, james crawford, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
In this episode I interview the person that has inspired me the most in my career; Gary Preston.
Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.
We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.
In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...
Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!
February 7th, 2024 | 47 mins 5 secs
amec, digital pr, evaluation, experienced media analysts, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles, steph bridgeman
In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?
In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024.
Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps arm agencies and in-house teams with outcome insights that help them prove value and retain and grow PR budgets.
As well as win the awards Steph is also on the board of AMEC (association of measurement and evaluation of communications) so its safe to say, she in totally immersed and in the know on measurement!
She shares her opinion on where we’re at as an industry, but also gets practical on what we can do to improve processes, including;
Providing clear examples of what outputs and outcomes are and the difference between metrics
Exploring the word ‘Impact’ and what should and shouldn’t be included as a metric there
Steph shares how teams should review technology and how to cut out what’s not needed
And finally how to find hidden gems of skills around your organisation that can help analyse and visualise results.
April 30th, 2023 | 49 mins 59 secs
amec, carma, darryl sparey, evaluation, funding, hard numbers, pr measurement, pr metrics, pr tech, reporting, richard bagnall, stella bayles, tech start up
In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.
We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process.
This conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have so much experience in this area of PR work (b2b and reputation) and importantly how to measure it.
Darryl is the MD and Co-Founder of performance-driven marketing and comms consultancy, Hard Numbers.
Richard is the co-managing partner of evaluation firm CARMA. He’s been awarded CIPR President’s medal for his service to PR, he won the AMEC Don Bartholomew Award and of course was also the chair of AMEC between 2016-2022 too.
Together they share wisdom and practical advice from their own experiences throughout the interview.
- How they researched 64 startup unicorn businesses & analysed over 65,000 pieces of coverage
- We look at the sectors that have the most potential for funding
- Darryl shares tips on how best to work with busy senior leaders & why a ‘Get to text’ approach is best
- I challenge correlation vs causation in the results and Richard shares brilliant wisdom in how we can all apply these lessons to our own measurement plans.
February 23rd, 2023 | 40 mins 33 secs
allison spray, amec, analytics, data, data team, evaluation, h&k, james crawford, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.
I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.
James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners.
In this interview, we go behind the scenes and get into the detail.
I find out how Allison has increased confidence in data across all H&K teams
We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for.
Allison and James share how they work with clients to gain the data and tech they need upfront
Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency
Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide…
November 4th, 2022 | 42 mins 30 secs
amec, digital pr, evaluation, marketing measurement, measurement month, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.
Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.
There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.
In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.
- We share the best of the month and what not to miss!
- Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
- Johna shares the trends in measurement & highlights from AMEC award entries this year
For the full calendar:
For further help on measurement go to:
November 16th, 2021 | 43 mins 53 secs
coveragebook, digital pr, gary preston, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, seo-pr, stella bayles
The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.
So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!
We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.
Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.
He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence
Is having a negative effect on measurement learning and development.
Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….
Listen now to find out more ;)