PR Resolution podcast

How a PR team helped evacuate 54 Ukrainian orphans to the UK

May 4th, 2023  |  43 mins 35 secs

brand, charity, communications, creative, creative comms, david fraser, non profit, not for profit, pr, publication relations, ready10, stella bayles

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!

I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.

David shares the full account of how one phone call turned into the most complex but rewarding project the agency had ever worked on

How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom

How David’s past crisis management experience came into play

And importantly whether it was a success and how the children are now

David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.

This story is an inspiration.

The creative comms formula that drives b2b sales

March 10th, 2022  |  46 mins 3 secs

b2b, brand, communications, creative, creative comms, pr, publication relations

This episode explores the business success that occurs when two areas of marketing combine and work together really well.

I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.

I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.

Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.

Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.