We found 2 episodes of PR Resolution podcast with the tag “social measurement”.
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How Influencers are Sharing the 'Essence of Cinema' for Cineworld UK
December 1st, 2023 | 27 mins 52 secs
cinema, cinema pr, cineworld, entertainment pr, influencer comms, influencer relations, social influencer comms, social measurement, social pr
In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas
Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists.
Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they’re working with, which traditional comms struggles to portray the same magic.
Carla shares the how talent selection is key to the success; how and her team’s selection of mid-tier passionate content creators has paid off; as their content is connecting the brand with important audiences from families to hard to reach young adults.
Stella asks Carla to talk through their process, from sourcing the right influencer partners, the deal set ups, briefing and of course measurement and evaluation.
This interview is packed full of tips for anyone aiming to work with social influencers now or in the near future.
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How one PR report is helping gain funding to connect Dads with soul
August 24th, 2022 | 33 mins 13 secs
charity funding, charity pr, dan flanagan, non profit pr, public relations, social impact metrics, social impact report, social measurement, stella bayles
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.
From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.
Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.
In this podcast interview Dan shares;
- How PR has helped build their network, attract new funding and sign up volunteers
- Why Dad La Soul was recently namechecked in parliament
- How proving social change from PR coverage for non profits and charities is essential
- How a PR report can be adapted into a heavy-hitting social impact report
This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.
Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!