PR Resolution podcast

How PR should work with paid media

February 27th, 2020  |  38 mins 11 secs

digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles

It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

A simple guide to attribution with russell mcathy

January 22nd, 2020  |  44 mins 45 secs

analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles

In this episode, I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.

Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behavior, millions in marketing budgets are likely to have been misspent.

The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.

Get ready to learn.

Should you be affiliate marketing in 2020?

December 31st, 2019  |  45 mins 21 secs

affiliate marketing, affiliates, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, revenue share, rich leigh, stella bayles, will roberts

In this episode, I interview Rich Leigh and Will Roberts, who leads Radioactive Talent, a new arm of UK PR agency Radioactive. I find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in affiliates and revenue share deals to start a new comms offering for clients in 2020.

If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.

If you're looking for inspiration for next year's growth, look no further.

How to make your news story last longer

July 11th, 2019  |  35 mins 56 secs

digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

Can PR make TV?

May 24th, 2019  |  38 mins 25 secs

danny bell, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, social marketing, stella bayles, tv production, video content

Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms.

In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.

Social media measurement with Katie Paine (queen of metrics)

March 8th, 2019  |  20 mins 44 secs

katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles

Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.

Creating an award winning PR agency with Steve Strickland

December 11th, 2018  |  37 mins 54 secs

marketing, pr, pr agency, pr awards, pr campaigns, pr tips, public relations, stella bayles, steve strickland

Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker.

In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.

Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.

He also speaks candidly about where Talker Tailor is at now and why he and Gary aim to take the agency in the future.

If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!

Inbound PR

August 6th, 2018  |  28 mins 4 secs

content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles

Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.

Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.

In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.