Brian Wallace
Special guest
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency, based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s.
In 2014, Brian started #thinkbig, a grassroots movement to make the Louisville / Cincinnati corridor a more competitive player in the global marketplace.
Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present and started serving on the #SXSW advisory board in 2019.
Brian Wallace has been a guest on 1 episode.
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How a PR infographic secured an NBA player a $64million deal
November 3rd, 2021 | 52 mins 17 secs
brian wallace, data visualisation, digital pr, infographics, pr measurement, public relations, seo-pr, stella bayles
If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.
It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.
I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.