How a PR infographic secured an NBA player a $64million deal

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November 3rd, 2021

52 mins 17 secs

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pr measurement stella bayles brian wallace infographics public relations data visualisation digital pr seo-pr

About this Episode

In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States.

If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.

I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do...