PR Resolution podcast

How to prove PR value in 2024

February 7th, 2024  |  47 mins 5 secs

amec, digital pr, evaluation, experienced media analysts, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles, steph bridgeman

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?

In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024.

Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps arm agencies and in-house teams with outcome insights that help them prove value and retain and grow PR budgets.

As well as win the awards Steph is also on the board of AMEC (association of measurement and evaluation of communications) so its safe to say, she in totally immersed and in the know on measurement!

She shares her opinion on where we’re at as an industry, but also gets practical on what we can do to improve processes, including;

Providing clear examples of what outputs and outcomes are and the difference between metrics

Exploring the word ‘Impact’ and what should and shouldn’t be included as a metric there

Steph shares how teams should review technology and how to cut out what’s not needed

And finally how to find hidden gems of skills around your organisation that can help analyse and visualise results.

Getting the most from AMEC Measurement Month 2022

November 4th, 2022  |  42 mins 30 secs

amec, digital pr, evaluation, marketing measurement, measurement month, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.

Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.

There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.

In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.

• We share the best of the month and what not to miss!
• Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
• Johna shares the trends in measurement & highlights from AMEC award entries this year

For the full calendar:
https://amecorg.com/measurement-month/measurement-month-2022-events/

For further help on measurement go to:
https://resolution.coveragebook.com/

Gary Preston, CoverageBook take 2!

November 16th, 2021  |  43 mins 53 secs

coveragebook, digital pr, gary preston, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, seo-pr, stella bayles

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.

So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.

Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.

He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence
Is having a negative effect on measurement learning and development.

Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….

Listen now to find out more ;)

How a PR infographic secured an NBA player a $64million deal

November 4th, 2021  |  52 mins 17 secs

brian wallace, data visualisation, digital pr, infographics, pr measurement, public relations, seo-pr, stella bayles

If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.

How to sell in to news desks during a pandemic

April 30th, 2020  |  45 mins 19 secs

digital pr, media relations, news, public relations

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.

In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.

I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.

Why FMCG PR needs to be amazon-ready

April 24th, 2020  |  37 mins 57 secs

digital marketing, digital pr, jim hawker, marketing, online marketing, paid media, pr, pr tips, public relations, stella bayles, threepipe

An interview with Jim Hawker, co-founder of Threepipe, on why helping their clients become more visible on Amazon has helped grow their agency.

How PR should work with paid media

February 27th, 2020  |  38 mins 11 secs

digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles

It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

Should you be affiliate marketing in 2020?

December 31st, 2019  |  45 mins 21 secs

affiliate marketing, affiliates, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, revenue share, rich leigh, stella bayles, will roberts

In this episode, I interview Rich Leigh and Will Roberts, who leads Radioactive Talent, a new arm of UK PR agency Radioactive. I find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in affiliates and revenue share deals to start a new comms offering for clients in 2020.

If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.

If you're looking for inspiration for next year's growth, look no further.

How to make your news story last longer

July 12th, 2019  |  35 mins 56 secs

digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

Can PR make TV?

May 24th, 2019  |  38 mins 25 secs

danny bell, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, social marketing, stella bayles, tv production, video content

Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms.

In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.