PR Resolution podcast

How a PR infographic secured an NBA player a $64million deal

November 3rd, 2021  |  52 mins 17 secs

brian wallace, data visualisation, digital pr, infographics, pr measurement, public relations, seo-pr, stella bayles

If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.

storytelling with data

July 16th, 2020  |  56 mins 48 secs

amec, cole nussbaumer knaflic, data, data visualisation, measurement month, pr analytics, pr measurement, pr metrics, stella bayles, storytelling

Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.

Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?