Displaying 2 items of PR Resolution podcast with the tag "seo-pr".
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Gary Preston, CoverageBook take 2!
November 16th, 2021 | 43 mins 53 secs
coveragebook, digital pr, gary preston, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, seo-pr, stella bayles
The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.
So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!
We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.
Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.
He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence
Is having a negative effect on measurement learning and development.Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….
Listen now to find out more ;)
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How a PR infographic secured an NBA player a $64million deal
November 4th, 2021 | 52 mins 17 secs
brian wallace, data visualisation, digital pr, infographics, pr measurement, public relations, seo-pr, stella bayles
If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.
It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.
I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.