Effie is the Director of PR & Comms at Hearst UK, the premium content and experiences business of trusted brands such as: Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health and is a sponsor on Hearst UK’s Diversity & Belonging steering committee. Her team won In House Team of the Year at the Drum PR Awards 2020 and Silver for Best In House Team at the Marketing & PR Brilliance Awards 2020.
She was previously Communications Director at Bauer Media, leading its broadcast and then publishing arm, and she spent several years at the BBC as a journalist and working within its TV and radio businesses. Effie has led teams at many communications agencies, including Splendid Communications, Clarity, Weber Shandwick, Talk.Global and M&C Saatchi, working with some of the world’s biggest tech, media, FMCG, beauty and healthcare brands. She is a former BME PR Pros mentor and is a current Women in PR Mentor.
Effie has worked with global brands including: P&G, Global Radio, Coty, Unilever, Johnson & Johnson, Huawei, Samsung, Microsoft, Virgin Media, Coca Cola, Diageo and Pernod Ricard.
July 1st, 2021 | 49 mins 42 secs
effie kanyua, in-house pr, internal comms, pr measurement, pr metrics, stella bayles, strategy
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!
I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.
- How media consumption has changed in the last year
- How Hearst media titles have had to adapt & change business objectives
- What it means to drive readership to media
- The importance of internal comms right now
- And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders