We found 3 episodes of PR Resolution podcast with the tag “audience insight”.
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Who are you talking to?
February 19th, 2021 | 44 mins 15 secs
alex judd, analytics, audience insight, data, integrated comms, pr measurement, pr metrics, stella bayles, target audience
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel.
In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data.
Their conversation covers:
The difference between researching B2B and B2C audiences
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner -
Understanding public feeling part 2: Crisis Communications
October 29th, 2020 | 41 mins 47 secs
amanda coleman, audience insight, crisis communications, public relations, stella bayles
The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.
With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.
In this episode Stella and Amanda discuss;
Why exploring risk is the best crisis preparation
Understanding how your communication is landing with the public during a crisis and post, in recovery
Who should be responsible for crisis communications
Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.
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Understanding public feeling (part 1)
October 13th, 2020 | 43 mins 33 secs
audience insight, communications, pr, public relations, search listening, social listening, stella bayles, stephen waddinton
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.
Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.
In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.
Wadds and I discuss:
- How PR has understood target audience up until now
- How to understand the public, and not just the media that influences them
- How it is possible to track public feeling
- Where surveys, social and search listening fits into this
This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds