June 5th, 2019 | 24 mins 58 secs
content marketing, elliott kurjan, instagram influencer, instagram marketing, marketing, meme, meme marketing, public relations, ricky williams, social, social media marketing, wagyu social
The start of Love Island, Trump visiting & the shock loss for Antony Joshua this week has seen the meme machines in action on social media this week. But should memes be part of brand marketing?
In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social.
Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!
Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication.
August 6th, 2018 | 28 mins 4 secs
content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles
Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.
Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.
In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.