PR Resolution podcast

The Power of Music Partnerships

August 18th, 2023  |  35 mins 34 secs

artist impact, artist partnerships, audience engagement, entertainment pr, measurement, music and brands, music in advertising, music industry insights, music licensing, music marketing, music metrics, music pr, music strategy, pr campaign, pr metrics, public relations, stella bayles

In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership?

The music artist.

How does the involvement of a track in a PR campaign, advert, or TV show affect the artist?

What does it mean to the target audience?

Can it make or break an artist?

In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out.

Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties.

She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience.

Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years.

Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you.

Timestamps
3:44 - Do you have an audience strategy for your artists?
7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game?
10:33 How important do you think it is for a brand and artist to be aligned?
15:27 Use of music on TikTok and Instagram
17:23 How do you measure whether a partnership has been successful?
26:00 Where do you see the industry developing in the next 5 to 10 years?
29:00 What do you do to maintain the work and life balance?

Multi-channel marketing part 2: Measuring paid, earned, shared & owned

October 25th, 2018  |  25 mins 7 secs

gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations

In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Multi-channel marketing part 1: How Diageo measures PESO

October 2nd, 2018  |  51 mins 46 secs

diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations

James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.

PR Measurement with AMEC

August 28th, 2018  |  28 mins 59 secs

amec, measure pr, measurement, pr, pr measurement, public relations

Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.