We found 2 episodes of PR Resolution podcast with the tag “social impact metrics”.
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How Crime Journalism led to a Leading UK Charity PR Newsroom
July 31st, 2023 | 45 mins 54 secs
cancer awareness, cancer research uk, charity donations, charity pr, non profit pr, public relations, social impact metrics, stella bayles
In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK.
We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back.
We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom.
Martin shares the Cancer Research UK overall objective and how that flows into his team’s strategy and KPIs.
He also talks about the importance of budget scrutiny in the charity sector and the work his team does in-house in order to make the most of the donations made to Cancer Research
Martin also shares some of their memorable campaigns that PR delivers so well; educating and raising awareness of prevention and treatments to help people live longer and better lives. And ultimately Beat Cancer.
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How one PR report is helping gain funding to connect Dads with soul
August 24th, 2022 | 33 mins 13 secs
charity funding, charity pr, dan flanagan, non profit pr, public relations, social impact metrics, social impact report, social measurement, stella bayles
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.
From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.
Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.
In this podcast interview Dan shares;
- How PR has helped build their network, attract new funding and sign up volunteers
- Why Dad La Soul was recently namechecked in parliament
- How proving social change from PR coverage for non profits and charities is essential
- How a PR report can be adapted into a heavy-hitting social impact report
This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.
Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!