July 26th, 2019 | 32 mins 41 secs
influencers, instagram, public relations, scott guthrie, social media marketing
'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold?
In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR.
June 5th, 2019 | 24 mins 58 secs
content marketing, elliott kurjan, instagram influencer, instagram marketing, marketing, meme, meme marketing, public relations, ricky williams, social, social media marketing, wagyu social
The start of Love Island, Trump visiting & the shock loss for Antony Joshua this week has seen the meme machines in action on social media this week. But should memes be part of brand marketing?
In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social.
Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!
Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication.