PR Resolution podcast

Multi-channel marketing part 2: Measuring paid, earned, shared & owned

October 25th, 2018  |  25 mins 7 secs

gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations

In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Multi-channel marketing part 1: How Diageo measures PESO

October 2nd, 2018  |  51 mins 46 secs

diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations

James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.

PR Measurement with AMEC

August 28th, 2018  |  28 mins 59 secs

amec, measure pr, measurement, pr, pr measurement, public relations

Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.

Inbound PR

August 6th, 2018  |  28 mins 4 secs

content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles

Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.

Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.

In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.

AI in PR

August 6th, 2018  |  40 mins 46 secs

ai, ai pr, artificial intelligence, pr, public relations

Stella interviews technology expert Adam Hirsch on artificial intelligence and how it's affecting Public Relations. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output.

Who is Stella & why listen?

August 6th, 2018  |  6 mins 54 secs

pr, public relations

Host Stella Bayles, introduces the PR Resolution podcast. Stella shares her story and covers why she believes the Public Relations industry needs a straight-talking, plain language knowledge source right now.

Episode zero covers what listeners can expect from the series and topics they can learn about from expert guests on the show.