PR Resolution podcast

Creating an award winning PR agency with Steve Strickland

December 11th, 2018  |  37 mins 54 secs

marketing, pr, pr agency, pr awards, pr campaigns, pr tips, public relations, stella bayles, steve strickland

Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker.

In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.

Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.

He also speaks candidly about where Talker Tailor is at now and why he and Gary aim to take the agency in the future.

If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!

Multi-channel marketing part 2: Measuring paid, earned, shared & owned

October 25th, 2018  |  25 mins 7 secs

gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations

In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Multi-channel marketing part 1: How Diageo measures PESO

October 2nd, 2018  |  51 mins 46 secs

diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations

James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.

PR Measurement with AMEC

August 29th, 2018  |  28 mins 59 secs

amec, measure pr, measurement, pr, pr measurement, public relations

Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.

Inbound PR

August 7th, 2018  |  28 mins 4 secs

content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles

Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.

Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.

In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.

AI in PR

August 7th, 2018  |  40 mins 46 secs

ai, ai pr, artificial intelligence, pr, public relations

Stella interviews technology expert Adam Hirsch on artificial intelligence and how it's affecting Public Relations. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output.

Who is Stella & why listen?

August 6th, 2018  |  6 mins 54 secs

pr, public relations

Host Stella Bayles, introduces the PR Resolution podcast. Stella shares her story and covers why she believes the Public Relations industry needs a straight-talking, plain language knowledge source right now.

Episode zero covers what listeners can expect from the series and topics they can learn about from expert guests on the show.