PR Resolution podcast

How Cultural Understanding & Rapid Media Response is Saving the World's Animals

September 28th, 2023  |  44 mins 31 secs

charity pr, global key messaging, media relations, non profit pr, public relations, rapid media response, stella bayles, world animal protection

Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.

In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that making change. Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change.

Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes.

They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends.

Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from.

How to sell in to news desks during a pandemic

April 30th, 2020  |  45 mins 19 secs

digital pr, media relations, news, public relations

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.

In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.

I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.

How to make your news story last longer

July 11th, 2019  |  35 mins 56 secs

digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

The news industry in 2019 & how it affects PR

January 31st, 2019  |  33 mins 45 secs

daily news, huffington post, journalists, media relations, news, news editor, pr, public relations

Interview with SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.

The former New York Daily News Editor-in-Chief has seen the news industry go through huge changes and he is now using his unique experience to help PR teams.

Jim talks about the way news consumption has changed publishing, its effect on news teams and the knock-on effect on Public Relations.