April 24th, 2020 | 37 mins 57 secs
digital marketing, digital pr, jim hawker, marketing, online marketing, paid media, pr, pr tips, public relations, stella bayles, threepipe
An interview with Jim Hawker, co-founder of Threepipe, on why helping their clients become more visible on Amazon has helped grow their agency.
February 27th, 2020 | 38 mins 11 secs
digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles
It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?
In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.
Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.
I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.
July 11th, 2019 | 35 mins 56 secs
digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles
With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?
In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.