March 8th, 2019 | 20 mins 44 secs
katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles
Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.
January 31st, 2019 | 33 mins 45 secs
journalists, marketing, news, pr, pr tips, public relations, stella bayles
Interview with SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.
The former New York Daily News Editor-in-Chief has seen the news industry go through huge changes and he is now using his unique experience to help PR teams.
Jim talks about the way news consumption has changed publishing, its effect on news teams and the knock-on effect on Public Relations.
December 11th, 2018 | 37 mins 54 secs
marketing, pr, pr agency, pr awards, pr campaigns, pr tips, public relations, stella bayles, steve strickland
Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker.
In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.
Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.
He also speaks candidly about where Talker Tailor is at now and why he and Gary aim to take the agency in the future.
If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!