We found 10 episodes of PR Resolution podcast with the tag “public relations”.
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CoverageImpact. Will it solve the PR Industry's number 1 problem?
February 22nd, 2024 | 42 mins 16 secs
allison spray, amec, analytics, correlation coverage impact, data, data team, evaluation, gary preston, james crawford, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
In this episode I interview the person that has inspired me the most in my career; Gary Preston.
Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.
We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.
In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...
Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!
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How to prove PR value in 2024
February 7th, 2024 | 47 mins 5 secs
amec, digital pr, evaluation, experienced media analysts, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles, steph bridgeman
In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?
In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024.
Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps arm agencies and in-house teams with outcome insights that help them prove value and retain and grow PR budgets.
As well as win the awards Steph is also on the board of AMEC (association of measurement and evaluation of communications) so its safe to say, she in totally immersed and in the know on measurement!
She shares her opinion on where we’re at as an industry, but also gets practical on what we can do to improve processes, including;
Providing clear examples of what outputs and outcomes are and the difference between metrics
Exploring the word ‘Impact’ and what should and shouldn’t be included as a metric there
Steph shares how teams should review technology and how to cut out what’s not needed
And finally how to find hidden gems of skills around your organisation that can help analyse and visualise results.
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How Cultural Understanding & Rapid Media Response is Saving the World's Animals
September 28th, 2023 | 44 mins 31 secs
charity pr, global key messaging, media relations, non profit pr, public relations, rapid media response, stella bayles, world animal protection
Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.
In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that making change. Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change.
Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes.
They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends.
Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from.
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The Power of Music Partnerships
August 18th, 2023 | 35 mins 34 secs
artist impact, artist partnerships, audience engagement, entertainment pr, measurement, music and brands, music in advertising, music industry insights, music licensing, music marketing, music metrics, music pr, music strategy, pr campaign, pr metrics, public relations, stella bayles
In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership?
The music artist.
How does the involvement of a track in a PR campaign, advert, or TV show affect the artist?
What does it mean to the target audience?
Can it make or break an artist?
In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out.
Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties.
She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience.
Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years.
Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you.
Timestamps
3:44 - Do you have an audience strategy for your artists?
7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game?
10:33 How important do you think it is for a brand and artist to be aligned?
15:27 Use of music on TikTok and Instagram
17:23 How do you measure whether a partnership has been successful?
26:00 Where do you see the industry developing in the next 5 to 10 years?
29:00 What do you do to maintain the work and life balance? -
How Crime Journalism led to a Leading UK Charity PR Newsroom
July 31st, 2023 | 45 mins 54 secs
cancer awareness, cancer research uk, charity donations, charity pr, non profit pr, public relations, social impact metrics, stella bayles
In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK.
We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back.
We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom.
Martin shares the Cancer Research UK overall objective and how that flows into his team’s strategy and KPIs.
He also talks about the importance of budget scrutiny in the charity sector and the work his team does in-house in order to make the most of the donations made to Cancer Research
Martin also shares some of their memorable campaigns that PR delivers so well; educating and raising awareness of prevention and treatments to help people live longer and better lives. And ultimately Beat Cancer.
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How Music Grows Brands
March 6th, 2023 | 35 mins 3 secs
brand partners, brand partnership, brand reputation, how music grows brands, label, music artist marketing, music marketing, music pr, music sponsorship, pr, public relations
In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.
I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.
I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.
Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music media experience and has teamed up with music brand partnership expert Joe Belliotti on new book ‘How Music Grows Brands’.
Its the first of its kind and is already an Amazon Best Seller, the book helps PR and marketing teams bring music into strategies and connect with audiences in a way that will drive business. It also helps all parties in the partnership navigate the modern music industry so artist, label, brand and media all benefit.
Our interview covers; How having music as part of your brand strategy is measurable, the difference music can make to a brand’s reputation and and how to navigate shared objectives.
Whether you’re in an agency, a brand team, label side or artist, I’m confident this episode will be hugely helpful!
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Confidence in data: Behind the scenes at H+K Strategies
February 23rd, 2023 | 40 mins 33 secs
allison spray, amec, analytics, data, data team, evaluation, h&k, james crawford, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.
I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.
James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners.
In this interview, we go behind the scenes and get into the detail.
I find out how Allison has increased confidence in data across all H&K teams
We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for.
Allison and James share how they work with clients to gain the data and tech they need upfront
Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency
Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide…
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Brands & fans in sport & entertainment in 2023
December 12th, 2022 | 42 mins 33 secs
amar singh, brand partners, brand sponsorship, content strategy, entertainment, mktg, pr, public relations, sport & entertainment, sports marketing, sports pr, sports sponsorship
In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former Head of global football content at Budweiser and Head of Content at West Ham United, Amar has helped grow audiences across multiple platforms by understanding fans and creating content strategies that resonate.
Now at MKTG as Vice President of content and communications, Amar and his team are experts at understanding fans on a deeper level and on a large global scale.
In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.
We look at what fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.
This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.
You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU
Follow Amar's sports marketing newsletter and on Twitter:
https://thesportsmarketeer.substack.com/
https://twitter.com/amarjourno -
Getting the most from AMEC Measurement Month 2022
November 4th, 2022 | 42 mins 30 secs
amec, digital pr, evaluation, marketing measurement, measurement month, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.
Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.
There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.
In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.
- We share the best of the month and what not to miss!
- Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
- Johna shares the trends in measurement & highlights from AMEC award entries this year
For the full calendar:
https://amecorg.com/measurement-month/measurement-month-2022-events/For further help on measurement go to:
https://resolution.coveragebook.com/ -
PR & the most controversial World Cup in history
October 23rd, 2022 | 48 mins 52 secs
brand partners, brand sponsorship, pr, public relations, reputation, sports marketing, sports pr, sports sponsorship, world cup
At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. At this stage for past tournaments we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.
This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.
So what does this mean to the normal huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?
I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.