PR Resolution podcast

How one PR report is helping gain funding to connect Dads with soul

August 24th, 2022  |  33 mins 13 secs

charity funding, charity pr, dan flanagan, non profit pr, public relations, social impact metrics, social impact report, social measurement, stella bayles

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.

From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.

Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.

In this podcast interview Dan shares;

• How PR has helped build their network, attract new funding and sign up volunteers
• Why Dad La Soul was recently namechecked in parliament
• How proving social change from PR coverage for non profits and charities is essential
• How a PR report can be adapted into a heavy-hitting social impact report

This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.

Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!

Gary Preston, CoverageBook take 2!

November 16th, 2021  |  43 mins 53 secs

coveragebook, digital pr, gary preston, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, seo-pr, stella bayles

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.

So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.

Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.

He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence
Is having a negative effect on measurement learning and development.

Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….

Listen now to find out more ;)

How a PR infographic secured an NBA player a $64million deal

November 3rd, 2021  |  52 mins 17 secs

brian wallace, data visualisation, digital pr, infographics, pr measurement, public relations, seo-pr, stella bayles

If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.

Ethics & doing the right thing in PR

May 18th, 2021  |  45 mins

anthony hayes, diversity, equality, pr ethics, public affairs, public relations, stella bayles

n this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.

Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time's Up, a charity that supports victims of sexual harassment, and specifically those involved in the Harvey Weinstein case.

Anthony shares how PR professionals can bring crisis techniques into every strategy and how to ensure we, as an industry, are not known for fake-news or misinformation.

This episode is for everyone in PR.

Diversity in Public Relations

November 9th, 2020  |  41 mins 25 secs

blueprint, diversity, equality, futureproof, public relations, sarah hall, sarah waddington, stella bayles

In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'.

As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now on the advisory board of The Blueprint, which is part of BME PR Pro mentoring scheme.

The discussion explores:

• Diversity and representation in Public Relations
• How organisations can attract, retain and nurture diverse talent
• How PR can truly connect and relate to the public
• Ethics in communications & how much responsibility lies with practitioners vs. media and social platforms

Understanding public feeling part 2: Crisis Communications

October 29th, 2020  |  41 mins 47 secs

amanda coleman, audience insight, crisis communications, public relations, stella bayles

The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.

With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.

In this episode Stella and Amanda discuss;

• Why exploring risk is the best crisis preparation

• Understanding how your communication is landing with the public during a crisis and post, in recovery

• Who should be responsible for crisis communications

Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.

Understanding public feeling (part 1)

October 13th, 2020  |  43 mins 33 secs

audience insight, communications, pr, public relations, search listening, social listening, stella bayles, stephen waddinton

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.

Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.

Wadds and I discuss:

• How PR has understood target audience up until now
• How to understand the public, and not just the media that influences them
• How it is possible to track public feeling
• Where surveys, social and search listening fits into this

This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds

How to sell in to news desks during a pandemic

April 30th, 2020  |  45 mins 19 secs

digital pr, media relations, news, public relations

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.

In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.

I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.

Why FMCG PR needs to be amazon-ready

April 24th, 2020  |  37 mins 57 secs

digital marketing, digital pr, jim hawker, marketing, online marketing, paid media, pr, pr tips, public relations, stella bayles, threepipe

An interview with Jim Hawker, co-founder of Threepipe, on why helping their clients become more visible on Amazon has helped grow their agency.

How PR should work with paid media

February 27th, 2020  |  38 mins 11 secs

digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles

It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.