We found 2 episodes of PR Resolution podcast with the tag “strategy”.
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The strategy behind the industry’s most awarded PR firm
May 29th, 2025 | 31 mins 51 secs
audience research, insight, lucy hart, marketing measurement, pr agency, pr measurement, pr metrics, pr podcast, pr strategy, reporting, stella bayles, strategy, the romans
In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry.
Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means it. Its clear that her deep curiosity in people and the psychology of minds is one of the reasons her agency's campaigns make such an impact.
Lucy explains how The Romans global team work with their clients to make the magic happen. She explains their ideation process and the tools and data that feeds each of their award-winning strategies.
This is a special insight into an agency doing things differently.
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Meet the PR team increasing the influence of the UK's biggest lifestyle media
July 2nd, 2021 | 49 mins 42 secs
effie kanyua, in-house pr, internal comms, pr measurement, pr metrics, stella bayles, strategy
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!
I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.
We discuss;
- How media consumption has changed in the last year
- How Hearst media titles have had to adapt & change business objectives
- What it means to drive readership to media
- The importance of internal comms right now
- And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders