Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
February 19th, 2021 | 44 mins 15 secs
alex judd, analytics, audience insight, data, integrated comms, pr measurement, pr metrics, stella bayles, target audience
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel.
In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data.
Their conversation covers:
The difference between researching B2B and B2C audiences
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner
January 18th, 2021 | 44 mins 47 secs
agency strategy, brendon craigie, european pr, global pr, pr agency, pr without borders, remote work, stella bayles
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.
From team practicalities to VR client meetings, this may just be the PR agency structure of the future.
November 9th, 2020 | 41 mins 25 secs
blueprint, diversity, equality, futureproof, public relations, sarah hall, sarah waddington, stella bayles
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'.
As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now on the advisory board of The Blueprint, which is part of BME PR Pro mentoring scheme.
The discussion explores:
- Diversity and representation in Public Relations
- How organisations can attract, retain and nurture diverse talent
- How PR can truly connect and relate to the public
- Ethics in communications & how much responsibility lies with practitioners vs. media and social platforms
October 29th, 2020 | 41 mins 47 secs
amanda coleman, audience insight, crisis communications, public relations, stella bayles
The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.
With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.
In this episode Stella and Amanda discuss;
Why exploring risk is the best crisis preparation
Understanding how your communication is landing with the public during a crisis and post, in recovery
Who should be responsible for crisis communications
Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.
October 13th, 2020 | 43 mins 33 secs
audience insight, communications, pr, public relations, search listening, social listening, stella bayles, stephen waddinton
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.
Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.
In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.
Wadds and I discuss:
- How PR has understood target audience up until now
- How to understand the public, and not just the media that influences them
- How it is possible to track public feeling
- Where surveys, social and search listening fits into this
This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds
October 6th, 2020 | 57 mins 57 secs
analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles
'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors.
At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers.
In this episode I interview marketing attribution expert, Russell McAthy, founder of Ringside to help us learn more.
- What 'share of search' is
- How it considers consumer view over the brand marketing teams!
- How all of the marketing activity affects it
- How PR teams can explore it
July 16th, 2020 | 56 mins 48 secs
amec, cole nussbaumer knaflic, data, data visualisation, measurement month, pr analytics, pr measurement, pr metrics, stella bayles, storytelling
Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.
Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?
April 30th, 2020 | 45 mins 19 secs
digital pr, media relations, news, public relations
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.
In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.
I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
April 24th, 2020 | 37 mins 57 secs
digital marketing, digital pr, jim hawker, marketing, online marketing, paid media, pr, pr tips, public relations, stella bayles, threepipe
An interview with Jim Hawker, co-founder of Threepipe, on why helping their clients become more visible on Amazon has helped grow their agency.
February 27th, 2020 | 38 mins 11 secs
digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles
It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?
In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.
Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.
I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.
January 22nd, 2020 | 44 mins 45 secs
analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles
In this episode, I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.
Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behavior, millions in marketing budgets are likely to have been misspent.
The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.
Get ready to learn.
December 31st, 2019 | 45 mins 21 secs
affiliate marketing, affiliates, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, revenue share, rich leigh, stella bayles, will roberts
In this episode, I interview Rich Leigh and Will Roberts, who leads Radioactive Talent, a new arm of UK PR agency Radioactive. I find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in affiliates and revenue share deals to start a new comms offering for clients in 2020.
If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.
If you're looking for inspiration for next year's growth, look no further.
November 27th, 2019 | 37 mins 20 secs
amec, pr analytics, pr measurement, pr metrics, social media measurement
In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.
We cover how to manually track sentiment, how machine learning is helping the process, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in PR.
September 10th, 2019 | 38 mins 34 secs
app pr, digital marketing, pr, pr measurement, public relations
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?
You get, Tinder for Cows!
In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.
July 26th, 2019 | 32 mins 41 secs
influencers, instagram, public relations, scott guthrie, social media marketing
'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold?
In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR.
July 11th, 2019 | 35 mins 56 secs
digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles
With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?
In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.