Stella Bayles is the co-founder of PR tool CoverageBook and is also the author of ‘PRs Digital Resolution’ - an ebook on using SEO in PR measurement.
Prior to working in PR technology Stella spent 14 years agency-side, first in traditional PR, then specialising in SEO-PR for major European brands. Her unique approach in using SEO techniques to build PR campaigns and measure sucess led client growth, multiple award wins and increased her agency revenue by 85%.
Stella now shares her knowledge with the PR industry through university lectures and industry talks in the UK and USA, through the PR Resolution blog, newsletter and this podcast series.
November 4th, 2022 | 42 mins 30 secs
amec, digital pr, evaluation, marketing measurement, measurement month, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.
Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.
There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.
In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.
- We share the best of the month and what not to miss!
- Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
- Johna shares the trends in measurement & highlights from AMEC award entries this year
For the full calendar:
For further help on measurement go to:
October 23rd, 2022 | 48 mins 52 secs
brand partners, brand sponsorship, pr, public relations, reputation, sports marketing, sports pr, sports sponsorship, world cup
At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. At this stage for past tournaments we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.
This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.
So what does this mean to the normal huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?
I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.
August 24th, 2022 | 33 mins 13 secs
charity funding, charity pr, dan flanagan, non profit pr, public relations, social impact metrics, social impact report, social measurement, stella bayles
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.
From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.
Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.
In this podcast interview Dan shares;
- How PR has helped build their network, attract new funding and sign up volunteers
- Why Dad La Soul was recently namechecked in parliament
- How proving social change from PR coverage for non profits and charities is essential
- How a PR report can be adapted into a heavy-hitting social impact report
This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.
Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!
July 8th, 2022 | 44 mins 49 secs
In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.
Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC.
It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups.
Her experience of launching new tech to market, building founders and business reputation and eventually then taking them out through their initial public offering (IPO) gained the attention of the whole industry..
At her busiest she did 5 IPOs back to back in a, in a six year period…
You can see why Donna is on the wish list of most venture capitalists launch plans!
As well as perfecting launch strategies, over the years Donna met and worked with some of the world’s greatest innovators which led her to her to create her podcast ‘before it happened’ where she gets behind the scenes of the creators and finds out what really led to their moment of problem solving through tech…
This conversation is a fascinating timeline to our ever changing tech world and the importance of PR and storytelling those changes.
March 10th, 2022 | 46 mins 3 secs
b2b, brand, communications, creative, creative comms, pr, publication relations
This episode explores the business success that occurs when two areas of marketing combine and work together really well.
I interview Grace Keeling and James Beverage, co-founders of Made by Giants.
Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.
I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.
Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.
Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.
November 16th, 2021 | 43 mins 53 secs
coveragebook, digital pr, gary preston, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, seo-pr, stella bayles
The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.
So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!
We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.
Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.
He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence
Is having a negative effect on measurement learning and development.
Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….
Listen now to find out more ;)
November 3rd, 2021 | 52 mins 17 secs
brian wallace, data visualisation, digital pr, infographics, pr measurement, public relations, seo-pr, stella bayles
If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.
It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.
I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.
July 1st, 2021 | 49 mins 42 secs
effie kanyua, in-house pr, internal comms, pr measurement, pr metrics, stella bayles, strategy
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!
I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.
- How media consumption has changed in the last year
- How Hearst media titles have had to adapt & change business objectives
- What it means to drive readership to media
- The importance of internal comms right now
- And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders
May 18th, 2021 | 45 mins
anthony hayes, diversity, equality, pr ethics, public affairs, public relations, stella bayles
n this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.
Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time's Up, a charity that supports victims of sexual harassment, and specifically those involved in the Harvey Weinstein case.
Anthony shares how PR professionals can bring crisis techniques into every strategy and how to ensure we, as an industry, are not known for fake-news or misinformation.
This episode is for everyone in PR.
April 6th, 2021 | 49 mins 26 secs
analytics, andrew smith, earned media, news and media, pr measurement, pr metrics, stella bayles, the guardian, the telegraph, traffic data
It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers' secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian reported that The Telegraph online is planning to link journalists’ pay to traffic and popularity of their articles.
So, in this episode, I interview digital communications consultant Andrew Smith on his research into publisher traffic.
-How readers arrive at news stories
-Where the traffic comes from and how they interact on-site
-Publisher traffic growth strategies
-How the ‘pay for views’ model could work and the problems that could come with this
-Traffic and data tools available to journalists and PR people
No matter what country or industry you practise PR in, this episode is relevant to you all.
February 19th, 2021 | 44 mins 15 secs
alex judd, analytics, audience insight, data, integrated comms, pr measurement, pr metrics, stella bayles, target audience
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel.
In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data.
Their conversation covers:
The difference between researching B2B and B2C audiences
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner
January 18th, 2021 | 44 mins 47 secs
agency strategy, brendon craigie, european pr, global pr, pr agency, pr without borders, remote work, stella bayles
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.
From team practicalities to VR client meetings, this may just be the PR agency structure of the future.
November 9th, 2020 | 41 mins 25 secs
blueprint, diversity, equality, futureproof, public relations, sarah hall, sarah waddington, stella bayles
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'.
As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now on the advisory board of The Blueprint, which is part of BME PR Pro mentoring scheme.
The discussion explores:
- Diversity and representation in Public Relations
- How organisations can attract, retain and nurture diverse talent
- How PR can truly connect and relate to the public
- Ethics in communications & how much responsibility lies with practitioners vs. media and social platforms
October 29th, 2020 | 41 mins 47 secs
amanda coleman, audience insight, crisis communications, public relations, stella bayles
The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.
With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.
In this episode Stella and Amanda discuss;
Why exploring risk is the best crisis preparation
Understanding how your communication is landing with the public during a crisis and post, in recovery
Who should be responsible for crisis communications
Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.
October 13th, 2020 | 43 mins 33 secs
audience insight, communications, pr, public relations, search listening, social listening, stella bayles, stephen waddinton
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.
Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.
In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.
Wadds and I discuss:
- How PR has understood target audience up until now
- How to understand the public, and not just the media that influences them
- How it is possible to track public feeling
- Where surveys, social and search listening fits into this
This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds
October 6th, 2020 | 57 mins 57 secs
analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles
'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors.
At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers.
In this episode I interview marketing attribution expert, Russell McAthy, founder of Ringside to help us learn more.
- What 'share of search' is
- How it considers consumer view over the brand marketing teams!
- How all of the marketing activity affects it
- How PR teams can explore it