Stella Bayles is the co-founder of PR tool CoverageBook and is also the author of ‘PRs Digital Resolution’ - an ebook on using SEO in PR measurement.
Prior to working in PR technology Stella spent 14 years agency-side, first in traditional PR, then specialising in SEO-PR for major European brands. Her unique approach in using SEO techniques to build PR campaigns and measure sucess led client growth, multiple award wins and increased her agency revenue by 85%.
Stella now shares her knowledge with the PR industry through university lectures and industry talks in the UK and USA, through the PR Resolution blog, newsletter and this podcast series.
October 2nd, 2018 | 51 mins 46 secs
diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations
James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.
August 28th, 2018 | 28 mins 59 secs
amec, measure pr, measurement, pr, pr measurement, public relations
Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.
August 6th, 2018 | 28 mins 4 secs
content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles
Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.
Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.
In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.
August 6th, 2018 | 40 mins 46 secs
ai, ai pr, artificial intelligence, pr, public relations
Stella interviews technology expert Adam Hirsch on artificial intelligence and how it's affecting Public Relations. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output.
August 6th, 2018 | 6 mins 54 secs
pr, public relations
Host Stella Bayles, introduces the PR Resolution podcast. Stella shares her story and covers why she believes the Public Relations industry needs a straight-talking, plain language knowledge source right now.
Episode zero covers what listeners can expect from the series and topics they can learn about from expert guests on the show.