September 10th, 2019 | 38 mins 34 secs
app pr, digital marketing, pr, pr measurement, public relations
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?
You get, Tinder for Cows!
In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.
May 24th, 2019 | 38 mins 25 secs
danny bell, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, social marketing, stella bayles, tv production, video content
Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms.
In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.
March 8th, 2019 | 20 mins 44 secs
katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles
Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.
January 31st, 2019 | 33 mins 45 secs
daily news, huffington post, journalists, media relations, news, news editor, pr, public relations
Interview with SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.
The former New York Daily News Editor-in-Chief has seen the news industry go through huge changes and he is now using his unique experience to help PR teams.
Jim talks about the way news consumption has changed publishing, its effect on news teams and the knock-on effect on Public Relations.
December 11th, 2018 | 37 mins 54 secs
marketing, pr, pr agency, pr awards, pr campaigns, pr tips, public relations, stella bayles, steve strickland
Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker.
In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.
Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.
He also speaks candidly about where Talker Tailor is at now and why he and Gary aim to take the agency in the future.
If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!
October 25th, 2018 | 25 mins 7 secs
gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations
In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.
Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.
October 2nd, 2018 | 51 mins 46 secs
diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations
James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.
August 28th, 2018 | 28 mins 59 secs
amec, measure pr, measurement, pr, pr measurement, public relations
Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.
August 6th, 2018 | 28 mins 4 secs
content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles
Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.
Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.
In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.
August 6th, 2018 | 40 mins 46 secs
ai, ai pr, artificial intelligence, pr, public relations
Stella interviews technology expert Adam Hirsch on artificial intelligence and how it's affecting Public Relations. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output.