PR Resolution podcast

How a PR team helped evacuate 54 Ukrainian orphans to the UK

May 4th, 2023  |  43 mins 35 secs

brand, charity, communications, creative, creative comms, david fraser, non profit, not for profit, pr, publication relations, ready10, stella bayles

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!

I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.

David shares the full account of how one phone call turned into the most complex but rewarding project the agency had ever worked on

How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom

How David’s past crisis management experience came into play

And importantly whether it was a success and how the children are now

David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.

This story is an inspiration.

How Music Grows Brands

March 6th, 2023  |  35 mins 3 secs

brand partners, brand partnership, brand reputation, how music grows brands, label, music artist marketing, music marketing, music pr, music sponsorship, pr, public relations

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.

I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.

Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music media experience and has teamed up with music brand partnership expert Joe Belliotti on new book ‘How Music Grows Brands’.

Its the first of its kind and is already an Amazon Best Seller, the book helps PR and marketing teams bring music into strategies and connect with audiences in a way that will drive business. It also helps all parties in the partnership navigate the modern music industry so artist, label, brand and media all benefit.

Our interview covers; How having music as part of your brand strategy is measurable, the difference music can make to a brand’s reputation and and how to navigate shared objectives.

Whether you’re in an agency, a brand team, label side or artist, I’m confident this episode will be hugely helpful!

Brands & fans in sport & entertainment in 2023

December 12th, 2022  |  42 mins 33 secs

amar singh, brand partners, brand sponsorship, content strategy, entertainment, mktg, pr, public relations, sport & entertainment, sports marketing, sports pr, sports sponsorship

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former Head of global football content at Budweiser and Head of Content at West Ham United, Amar has helped grow audiences across multiple platforms by understanding fans and creating content strategies that resonate.

Now at MKTG as Vice President of content and communications, Amar and his team are experts at understanding fans on a deeper level and on a large global scale.

In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.

We look at what fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.

This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.

You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU

Follow Amar's sports marketing newsletter and on Twitter:
https://thesportsmarketeer.substack.com/
https://twitter.com/amarjourno

PR & the most controversial World Cup in history

October 23rd, 2022  |  48 mins 52 secs

brand partners, brand sponsorship, pr, public relations, reputation, sports marketing, sports pr, sports sponsorship, world cup

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. At this stage for past tournaments we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.

This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.

So what does this mean to the normal huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?

I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.

The creative comms formula that drives b2b sales

March 10th, 2022  |  46 mins 3 secs

b2b, brand, communications, creative, creative comms, pr, publication relations

This episode explores the business success that occurs when two areas of marketing combine and work together really well.

I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.

I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.

Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.

Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.

Understanding public feeling (part 1)

October 13th, 2020  |  43 mins 33 secs

audience insight, communications, pr, public relations, search listening, social listening, stella bayles, stephen waddinton

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.

Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.

Wadds and I discuss:

• How PR has understood target audience up until now
• How to understand the public, and not just the media that influences them
• How it is possible to track public feeling
• Where surveys, social and search listening fits into this

This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds

Why FMCG PR needs to be amazon-ready

April 24th, 2020  |  37 mins 57 secs

digital marketing, digital pr, jim hawker, marketing, online marketing, paid media, pr, pr tips, public relations, stella bayles, threepipe

An interview with Jim Hawker, co-founder of Threepipe, on why helping their clients become more visible on Amazon has helped grow their agency.

How PR should work with paid media

February 27th, 2020  |  38 mins 11 secs

digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles

It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

Should you be affiliate marketing in 2020?

December 31st, 2019  |  45 mins 21 secs

affiliate marketing, affiliates, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, revenue share, rich leigh, stella bayles, will roberts

In this episode, I interview Rich Leigh and Will Roberts, who leads Radioactive Talent, a new arm of UK PR agency Radioactive. I find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in affiliates and revenue share deals to start a new comms offering for clients in 2020.

If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.

If you're looking for inspiration for next year's growth, look no further.

An award-winning campaign: Tinder for cows

September 10th, 2019  |  38 mins 34 secs

app pr, digital marketing, pr, pr measurement, public relations

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?

You get, Tinder for Cows!

In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.