PR without borders


January 18th, 2021

44 mins 47 secs

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About this Episode

In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.

Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients. 

As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries. 

From team practicalities to VR client meetings, this may just be the PR agency structure of the future.

Stella and Brendon discuss:

  • The deeper audience understaning of always leading comms on the ground of the location you're targeting
  • The danger of communications existing in an echo chamber
  • What technology and processes it takes for a completely remote global PR agency to work
  • How Tyto hired, manages and motivates a remote team of comms professionals