Meet the PR team increasing the influence of the UK's biggest lifestyle media


July 1st, 2021

49 mins 42 secs

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About this Episode

Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?

In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!

I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.

We discuss;

  • How media consumption has changed in the last year
  • How Hearst media titles have had to adapt & change business objectives
  • What it means to drive readership to media
  • The importance of internal comms right now
  • And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders

Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you.

As always, let me know what you think @stellabayles on Twitter.