Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.
Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?
In one of my favourite interviews to date, Cole and I explore;
If naturally right-brain people can tell great data stories
We cover the Barcelona Principles 3.0 updates & how it’s possible to communicate outputs & outcomes visually
Why getting to know your report readers is SO important
And why starting with data is actually the wrong place to begin your measurement journey..